To Our Valued Customers,

We are excited to share that ARI is changing its brand name to Dealer Spike. Be assured that our brand name is the only thing changing. The same great people will continue to deliver the same best-in-class support, services, and suite of products that you have come to expect, including websites, digital retailing, eCommerce, digital marketing, online catalog tools, and more.

In fact, ARI and Dealer Spike have shared the same parent company, teams, and technology for years. By streamlining our market-facing brands and communications, we can place even more focus on our customers, while the solutions and teams you trust will continue without interruption.

To ensure a smooth transition, some instances of the ARI brand name will transition over a longer period of time, but much of the rebranding will be completed within the next few weeks.

If you have any questions about this announcement or would like to discuss new ways that we can help grow your business, please contact your Customer Success representative.

Thank you for your business and your trust. We look forward to serving your business’s needs for many years to come.


Your Dealer Spike Team