While the verdict is still out on how Rural Bid Implementation will impact your bottom line, one thing is sure: Now more than ever, you need to attract and keep more cash buyers. The ways that your customers find your store have shifted measurably over the last decade. In this special edition webinar, we'll walk through your customers' digital path to purchase and provide actionable advice for how you can engage them and drive cash sales at each step along the way. You'll learn: -Digital marketing techniques to engage shoppers during online research -How to optimize your website to meet your customers' needs -Tactics to develop an in-store experience to rival your big-box competitors -And more!