SEO Periodic TableNearly twenty years ago Bill Gates coined the phrase “Content is King” and even though the web has changed dramatically since, having relevant content on your website remains extremely important for search engine optimization (SEO) success.

But how do you create relevant content for your dealership’s website? Read on and implement these three website content guidelines to get your website’s SEO headed in the right direction.

Publish Quality Content
Content can be as simple as product reviews or specifications – but there needs to be something for the user and search engines to read. 300 words per web page is a good starting point for content creation.

Now, how do you turn your existing content into quality content? Easy. Publish unique content that can’t be found elsewhere. Whether you are writing a blog post or an « About Us » page, always write content unique to your dealership. Give visitors a reason to spend time on your website by conveying valuable insight about your products, services and industry. You must make your content stand out from the competition. Using general product information that can be found on other websites won’t boost your SEO.

Implement Your Keywords
Keywords are single words or long-tailed phrases that help search engines pinpoint your website for better search results. However, in order to implement keywords into your content, you must first have a keyword strategy — check out our blog post on how to develop a keyword strategy to get started.

Once you have developed a foundation of keywords, utilize them when writing content on your web pages to help search engines find your website.

Rinse and Repeat
Search engines reward websites with new and fresh content. Google uses Googlebots to scan websites for updated content matching relevant keyword searches.That doesn’t mean you need to completely overhaul your website content every week. A weekly blog post is a simple way to stay up-to-date with original content that engages the visitor.

Keep in mind, you always want to write for the user first, then for the search engines. Search engines don’t become paying customers or share your content online, readers do. That’s why it’s crucial for you to develop a balance between writing for readers and for search engines.

Need a little help generating website content? Connect with ARI’s Digital Marketing Services Team.